Click fraud
Click Fraud Detection: How to Recognize and Evidence Suspicious Clicks
Suspicious clicks are easy to suspect and hard to prove. Learn to compare traffic with baselines, rule out ordinary causes and document a case Google can review.
Topic · 4 guides
Click Fraud & Protection
Suspecting click fraud is easy; demonstrating it is hard. The guides in this topic set out what a credible case needs: a baseline, a clear description of what changed, evidence that ordinary causes have been ruled out and an honest view of what your data cannot show.
They also cover protection that an advertiser actually controls, from exclusions and targeting options to conversion quality, and explain how to judge third-party protection tools without taking their claims at face value.
Start with these
Click fraud
Invalid Click Protection: What Advertisers Can Actually Control
No setting makes a campaign immune to bad clicks. See how Google's filtering, your own campaign controls and outside tools fit together, and where each one stops working.
More click fraud guides
Click fraud
Google Ads Performance Investigation: A Step-by-Step Diagnostic Order
When results change suddenly, the order of your checks matters. This diagnostic sequence rules out tracking, account changes and market shifts before blaming fraud.
Click fraud
Suspicious Ad Sessions: How to Read Them Without Jumping to Conclusions
A single odd visit proves very little. Learn to examine individual paid sessions, separate real warning signs from harmless quirks and decide when to escalate.