5 guides
Ads Clickers & Bots
What an ads clicker is, how click bots and other automated traffic reach ads, and how bot activity is detected in analytics and server logs.
Topics
The guides are organized into four clusters. Each one starts with a pillar guide and links to the supporting articles that go deeper.
5 guides
Google Ads Clicks
How Google Ads counts, filters and bills clicks, how invalid clicks and credits work, and the settings that decide who clicks your ads.
4 guides
Click Fraud & Protection
Evidence-based click fraud detection, realistic invalid click protection and a structured way to investigate suspicious sessions and sudden performance changes.
5 guides
Measurement & Analytics
Cost per click measurement, ad click tracking, traffic quality analysis, attribution and the reporting mistakes that distort advertising decisions.