Google Ads Clicks

Google Ads is where most questions about ad clicks start: what counts as a click, why the click column does not match analytics, what the invalid clicks column means and when a credit appears on the bill. These guides walk through the reporting and the settings behind it, using Google's own documentation as the reference point.

They also cover the deliberate side of the problem. Click fraud on Google Ads is real, but many unexpected costs turn out to have ordinary causes, such as broad targeting or location settings. Each article shows how to tell the two apart and what to do in either case.