About Ads Clicker
Ads Clicker is an independent educational resource that explains ad clicks, Google Ads click reporting, click bots, invalid traffic and click fraud detection.
Ads Clicker is an independent educational website, published at ads-clicker.com, about how online ad clicks work and how they go wrong. It explains what people mean by an “ads clicker”, how Google Ads and other platforms count, filter and bill clicks, what click bots and other automated traffic are, and how advertisers can tell genuine traffic from invalid traffic in their own data.
Who the site is for
The guides are written for people who pay for clicks or have to account for them: advertisers, marketers, small-business owners, analysts and agency staff. They are also written for anyone who searched for an ads clicker and wants to understand what such tools actually do, and why they rarely do what their sellers promise.
What the site covers
Content is organized into four topics:
- Ads clickers and bots: the meaning of the term, click bots, automated traffic and bot detection.
- Google Ads clicks: click reporting, invalid clicks, click fraud and the settings that decide who clicks.
- Click fraud and protection: evidence-based detection, realistic protection and structured investigations.
- Measurement and analytics: cost per click, click tracking, traffic quality analysis and attribution.
If you are new to the subject, start with what an ads clicker is and the guide to how Google Ads counts clicks.
What the site is not
- Not a click service. Ads Clicker does not sell, provide, recommend or explain how to build or run software or services that generate ad clicks. Artificial clicks break advertising policies and cost other businesses money.
- Not affiliated with Google. Google Ads, Google Analytics and AdSense are trademarks of Google LLC. Ads Clicker is not affiliated with, endorsed by or sponsored by Google. Product names are used only to describe the products being discussed.
- Not a vendor. The site does not sell click fraud protection software. Banner advertising, where shown, is labeled as such and kept separate from the guides; the site publishes no sponsored articles or affiliate links.
- Not personal advice. The guides explain general principles. They cannot assess a specific account, and they are not legal or financial advice.
How the guides are written
Each guide is built around one clearly defined question, cites primary documentation for factual and policy statements, and shows its publication and update dates. Examples are labeled as illustrative and never presented as real data. The full standards are set out in the editorial policy.
Contact
Corrections, questions and suggestions are welcome. See the contact page for the address.