Editorial policy
How Ads Clicker researches, writes, sources, dates and corrects its guides, what it will not publish, and how AI tools are used in the editorial process.
This policy explains how guides on Ads Clicker are researched, written, checked and corrected. It applies to every article on the site.
Independence
Ads Clicker is an independent educational resource. It is not affiliated with Google or any other advertising platform, and it does not sell click fraud protection, traffic or click services. Banner advertising, where shown, is labeled as such and kept separate from the guides, and advertisers have no say over what the guides contain. The site does not publish sponsored articles or affiliate links.
Scope
The site explains ad clicks, click reporting, invalid traffic, click fraud and advertising measurement for people who buy or analyze paid traffic. Each guide targets one clearly defined question so that two pages do not compete to answer the same thing.
Sourcing standards
- Statements about how an advertising platform works, what its policies say or how an industry standard defines a term are linked to the primary source, such as Google Ads Help, Google Analytics Help, Google Search Central or the relevant standards body.
- Every guide lists its sources at the end, and each listed source is cited in the text.
- Statistics are published only when they come from a named, linked source. The site does not invent figures, surveys, case studies, quotes or experts.
- Examples are labeled as illustrative. Numbers in examples are round and hypothetical, and they are never presented as measured results.
- Platforms update their documentation and interfaces often. Where a feature name or limit matters, the guide links to the page that defines it so readers can check the current wording.
What we will not publish
- Instructions, code, configurations or tool recommendations for generating artificial ad clicks or impressions.
- Techniques for evading invalid-traffic detection, fingerprinting, proxies or similar measures.
- Accusations against named companies or people without public, verifiable evidence.
- Fabricated reviews, ratings, testimonials or credentials, including in structured data.
Bots and fraud are covered at a conceptual level: what they are, why they are prohibited, how they show up in data and how advertisers can respond.
Dates
Each guide shows its publication date. When a guide is revised in a way that changes its substance, the “updated” date changes as well, so readers can see how current the information is.
Use of AI tools
Guides are researched and drafted with the help of AI writing tools. Before publication, statements are checked against the primary sources they cite, and claims that cannot be verified are removed or stated more generally. Responsibility for the published content rests with Ads Clicker.
Corrections
If you find an error, an outdated statement or a broken source link, email [email protected] with the page address and the issue. Confirmed errors are corrected promptly, and substantive corrections update the guide’s “updated” date.
Trademarks
Google Ads, Google Analytics and AdSense are trademarks of Google LLC. Other product names belong to their owners. They are used here only to identify the products being discussed.